For the things that become part of you

Make more of the things you love.

The things you own. What you make with them. Everything they lead to.

Beginning with photography · Made for iPhone and iPad

otherthing Photos: a gallery of photographs in their original proportions
otherthing Things: logged Leica cameras and lenses, with a personal collection summary
Inside otherthing · Native app captures with demonstration content

01 What it is

A home for your things.
And everything around them.

otherthing brings your personal collection, the photographs and experiences it leads to, and people who share your interest into one connected place.

thing
The object you own and care about.
(other)
What you make, learn, remember and share around it.

02 Why it exists

An interest grows.
Its context gets lost.

Photographs in one app. Notes in another. A useful conversation buried in a chat. The things you care about end up scattered.

Keep the connections, and a collection becomes more than a list of things. It becomes a record of what you do with them.

The thinking behind otherthing
One connected record
Thing

The camera you keep reaching for.

Photographs

The frames worth returning to.

Knowledge

The small detail that changed how you see.

People

The conversation that takes it somewhere new.

The context stays with the Thing.

04 A wider world

Your interests don’t live
in separate boxes.

The things you own connect to what you make, where you go, what you discover and who you meet. otherthing gives those connections a home.

Illustrative unbranded black and silver camera on a white studio surface
It starts with a ThingA camera you love.
What you make

A different way of seeing.

Where it takes you

A familiar place.
A new perspective.

An experience worth keeping.
What you discover

“Try looking at the light
before the subject.”

One thought leads to another.
Who you meet

A shared curiosity.
A conversation that stays.

The connection continues.
A new ideaAnother way inSomewhere unexpectedSomething to return to

Beginning with photography. The wider world comes next.

Where we’re going

Illustrative connections, with native demonstration photography.

05Built around the thing

Not the algorithm.

Your things, your privacy and the context you choose to share. A few principles that shape the experience.

Still yours

Originals stay on your device.

Shared photographs use a separate, rendered copy. Precise capture location, original filenames and device identifiers are left out.

A Thing, not a listing

The object you own, with its context.

Separate from the catalogue entry. Publicly it is a model, a brand and a type. Purchase and value stay private.

Sessions

Objective-led. Time-bounded.

Anywhere or in person. A Session has a reason and an end.

Organising signal

What we left out.

No follower count as status. No likes as the organising signal. Conversations carry the weight.

Native

iPhone and iPad.

Familiar controls. Room for the photograph. Made for your iPhone and iPad, with iOS 18 or later.

06Founding cohort

Keep life interesting.

We are beginning with a small cohort of Leica owners in Photography. Access may be staged while the cohort opens. Tell us which camera you use and what you hope to keep in context.

Starts with
One Leica camera, three photographs
Platform
iPhone and iPad, iOS 18 and later
Where
Sydney, Australia, then anywhere
Cost
No payments, marketplace or subscriptions